I have always been a chef and I can’t imagine doing anything else.

The story behind this food blog

This blog is a collaboration between a chef and a photographer. The chef is Jason Pepin, the photographer is Rosy Usmani.

From Jason: I’ve been a chef my entire career. I can’t imagine doing anything else. It started when I was knee-high in the kitchen with my grandma, Joan. At the time, she was making cookies. Cookies that to this day, I make the exact same way. It was my grandma that taught me the value of sourcing the freshest ingredients and a respect for simplicity in preparation.

I can bake and you’ll find baking recipes on this blog, but I have ADD so I get bored super fast and can’t be bothered with all that science. In fact, 95% of what I make, I’ve never done before. I just create (AKA make shit up) recipes that are equally balanced in texture, flavor, and seasoning that composed of farm-fresh ingredients. It’s a simple philosophy and it is the basis for every recipe here.

A few things to know about Jason: Below are his grandma’s cookies, he has a thing for unique pizza (and large cats), and those are his actual hands – no stock photos here.

Frequently Asked Questions

Photographic equipment that I usually use

Camera: Rosy’s Nikon D780
Lens: 50mm f / 1.2L, 85mm f / 1.2L, 24 ~ 70mm f / 2.8L
Post-production: Lightroom / Photoshop
Mobile: iPhone X + Lightroom App

How to start as a food blogger?

Ha, this question was on the demo content, but I’ll be able to let you know in a few months.

When is the workshop open this year

There isn’t one schedule yet. I still work a full time job, so check back.

From Rosy: For my entire life I have preferred to be the person behind the camera, so to speak. The one that makes things happen and gets shit done. But not here and not now. I’ve always wanted to write a food blog, but the only problem was I didn’t want to write the recipes. My joy comes from creating visuals, marketing, and expressing myself from my heart.

Having a curious mind and an executive chef on speed dial makes for great content. If you’ve made it to this page, then I’ll assume I’m right. If not, I’ll never know.

A few things to know about Rosy: She is a 500hr certified yoga teacher, the mother of two dogs (Zeke and Apple Strudel), and one heck of an Airbnb host.

You can always tell if a chef loves you or likes you.

unknown food eater

Thank you for reading

Thanks to the global pandemic in 2020, we were able to start exploring how to create the content that you see on this website. It was kind of a happy accident that has grown into an outlet for sharing Jason’s passion for cooking and helping people (like Rosy) with their food emergencies. Serendipitously, it was also the motivation for Rosy to get back into shooting and styling, two forgotten loves that she has recently rediscovered.

Do you have questions about recipes? Need photos? Wanna work together? Feel free to write to us for all inquiries!

Take a chance. You never know how beautiful something can turn out to be.

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